the big goal

FOUNDER’S MISSION

Avni Parekh’s mission is to help others and make this world a better place.

Writing and bringing to life self-help book Be The Bigger Person (BTBP for short) was a calling that Avni couldn’t ignore.

The book is her way of discussing the value of rising above life’s hardships, as well as difficult interpersonal conflicts, without resorting to violence.

It’s about spreading a message and a life concept that can ultimately better humanity.

BE THE BIGGER PERSON IS MORE THAN JUST A SLOGAN, IT’S A LIFE PRINCIPLE.

More importantly, it’s a way of life. In short, “be the bigger person” means taking the high road when faced with negativity. Near and dear to our founder’s heart, are the messages highlighted on the books. Each collection encompasses fundamental aspects that relate to self development and bettering oneself!

what we stand for

CORE VALUES

It’s best to take the high road in life.
When angry, don’t retaliate or react violently.
Always aim to better yourself with each passing day.

#BTBP CAMPAIGN

#BTBP or #bethebiggerperson is a universal campaign to remind folks to choose the higher road in life, rather than succumb to anger when faced with negative situations.

Use these hashtags on social media to convey your words of encouragement and stories of overcoming adversity.

Our Tribe Says

9/20/23 | Emily Z. on Amazon "Transformative Journey, not just a coloring book."
"Don't Give In: A Teen & Adult Coloring Book With Inspirational Quotes & Self-Development Exercises" is a remarkable tool for those seeking to harness their inner strength and wisdom. Its fusion of art, wisdom, and introspection offers a holistic approach to personal growth that is both engaging and enlightening. It is a journey worth taking for anyone ready to embark on a path of self-mastery and empowerment.
8/30/23 | J. Davis on Amazon "Very Positive!"
I loved this teen/adult coloring book! It not only has cool designs to color, but also very inspirational thoughts on each picture. Then there are exercises included to practice positivity. There is a great need for this type of encouragement.
8/17/23 | Jesse Krieger on Amazon "Transformation through journaling!"
Journaling has always been a powerful way to transform limiting beliefs, this book gives you prompts and context for how to best use the skill. Reframe your situation from the perspective of being the bigger person and keep showing up regardless.